Main Quest

CEO Tobi Lütke wrote in a letter to Shopify’s employees:

Shopify finds it useful to talk about the difference between main quests and side quests internally. The main quest of the company is its mission, the reason for the company to exist. Side quests are everything else. Side quests are always distracting because the company has to split focus. Sometimes this can be worth it, especially when engaging the side quest creates the conditions by which the main quest can become more successful…
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Our main quest demands from us to build the best thing that is now possible, and that has just changed entirely

Important team and business changes

Team -