Business vs Product
It's an easy trap to fall into, to keep chasing growth.
Left unchecked you may stop worrying about building the best product, and you instead focus on building the best business. It is a subtle subconscious switch, but it'll have massive impact on the product your customers use.
At the company I currently work for we have a recurring discussion on quantity vs quality.
For me, the former serves the company, the latter its customers. One puts a stressful burden on employees, the other gives them a vision to strive for.
I’m all for quality. Or product. Or focus.