Business vs Product
It's an easy trap to fall into, to keep chasing growth.
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Left unchecked you may stop worrying about building the best product, and you instead focus on building the best business. It is a subtle subconscious switch, but it'll have massive impact on the product your customers use.
At the company I currently work for we have a recurring discussion on quantity vs quality.
For me, the former serves the company, the latter its customers. One puts a stressful burden on employees, the other gives them a vision to strive for.
I’m all for quality. Or product. Or focus.