Yesterday I quoted The Industry with what I thought was a very clever take on how Apple will approach the iWatch:

“I think Apple was laughing before the iPhone launch when everyone else was trying to put a computer interface on the phone. I think they’re laughing again as everyone else tries to put a phone interface on your wrist. – The Industry

During yesterday’s keynote Tim Cook said the following:

“What we didn’t do was take the iPhone and shrink the user interface and strap it on your wrist.” – Tim Cook

Spot on.