A Healthier Price

With the release of iOS7 plenty of developers will probably releasing their apps not as updates, but as new apps, based on and compatible with the iOS7 SDK only.

The result will be a schism in the app store between old school iOS6 apps, and new age iOS 7 apps featuring the new design paradigms. Last year ago we had a similar schism, with he release of the slightly taller iPhone 5, but most developers opted for an update with a binary compatible with both the 3,5” and 4” screens.

But something tells me that with this update cycle, developers will follow a similar path as with the release of the original iPad: instead of deploying their apps as universal binaries, containing both an iPhone and iPad version, many developers in those first months released their iPad apps as repackaged HD versions of the original, with a price increase from the 99€-3,99€ range of the iPhone to a higher 7,99-12,99 range.

Prices have dropped since then, but what if developers use this opportunity to once again raise the prices to healthier levels? For example, what if Tweetbot would release a TweetBot Neue update sporting an iOS 7 inspired interface for a buck more than the current price? Whatever the price, when iOS 7 is released, customers will be looking for iOS 7 apps, and many blogs will promote these apps in „the 10 apps every new iPhone 5s or iOS7 updater should buy”. At whatever price, people will buy the app, because when iOS7 is released, good iOS7 designs will be few.

So I hope developers will take this opportunity to slightly raise the AppStore’s 99c price policy to a healthier level again, instead of the current race to the bottom evolution.


Anyway, it ends up that $10 was a great starting point because at launch there were only a few dozen games, and people were hungry for everything so they were willing to pay $10 easily. Sales were so strong that first week that we had estimated that we were making a profit of $1.10 per second. - Brian Greenstone, Pangea Software